Arab News, Wed, Mar 13, 2024 | Ramadan 3, 1445
Jordan’s Numa plans expansion to Saudi Arabia after Visa collaboration
Saudi Arabia:
Jordan-based fintech Numa will collaborate with Visa to fuel its expansion plans
into Saudi Arabia, signifying the Kingdom’s financial sector embracing
international expertise.
Visa will be incorporating an investment to fuel
Numa’s transition into the Saudi and UAE markets.
This alliance is set to broaden Numa’s service
offerings to its clientele across various markets, enhancing the financial
landscape for independent professionals in the region.
Established in 2021 by Loay Malahmeh and Issam
Najm, Numa aims to bridge the financial services gap for freelancers and solo
entrepreneurs, providing specialized digital banking solutions like virtual
International Bank Account Numbers and prepaid cards tailored for a progressive
economy.
“Our partnership with Visa is a critical step
toward realizing our vision of providing comprehensive financial services to
freelancers, who have long been underserved by traditional banking systems,”
said Malahmeh.
The partnership is poised to accelerate Numa’s
expansion into Saudi Arabia and other markets, utilizing Visa’s extensive
expertise in digital payments along with Numa’s platform.
“Visa’s global reach and expertise are a game
changer to fintechs eyeing geographical expansion. Our strong presence and
expertise in the markets where we operate enable our partners to fast-track
their expansion plans. Our partnership with Numa not only fosters financial
inclusion but also supports the growing freelance market in the MENA region,”
the VP and Head of Digital Partnerships for Visa in the Central and Eastern
Europe, Middle East, and Africa region, Hasan Kazmi said.
Saudi Arabia’s fintech sector has been attracting
regional and global startups that are aligned with the nation’s strategy to
become a financial services hub.
In February, Egyptian fintech startup Khazna
announced its plans to expand to the Saudi market in partnership with Khwarizmi
Ventures.
Founded in 2020, Khazna offers financial services
for the underbanked, ranging from general-purpose credit to buy now, pay later
options. The company aims to boost Saudi Arabia’s efforts to create a cashless
society, aligning its goals with Vision 2030.
“Following our success in reaching a profitable
scale in Egypt, we are now focused on Saudi Arabia, the region’s largest economy
and most attractive market. Adding fintech strategy to the Financial Sector
Development Program as part of Vision 2030 positions Saudi Arabia as one of the
potential global fintech hubs,” Omar Saleh, co-founder and CEO of Khazna, said
at the time.