Saudi Arabia: The Tourism Development Fund has signed a memorandum of understanding with Dan Company, a subsidiary of Saudi Arabia’s sovereign wealth fund Public Investment Fund, to support investments in the Kingdom’s agritourism sector.

Dan Company specializes in agri, eco, and adventure tourism that offers a mix of daytime hospitality experiences and overnight stays.

The agreement was signed by Qusai bin Abdullah Al-Fakhri, CEO of the Tourism Development Fund, and Abdulrahman Abaalkhail, CEO of Dan Company.

“This memorandum reflects our firm commitment to developing and enabling all investments in the tourism sector and creating qualitative investment opportunities for the private sector to support the future of the tourism industry in the Kingdom and enhance its competitiveness, providing unique experiences for our visitors,” Al-Fakhri said in a statement.

“Integrating rural agricultural elements into tourism programs will enrich visitors’ experiences and provide them with a unique opportunity to discover the beauty of nature and its competitive potential and to connect with the local agricultural culture.”

Abaalkhail meanwhile said: “The agreement… aims to contribute to the development of a sustainable local tourism system by providing financing solutions to our partners, farm owners, to enable them to diversify their activities, build prosperous businesses, and enhance the economic and social situation of local communities.”

“It will also provide opportunities for visitors to learn more about traditional and modern agricultural practices, discover amazing outdoor activities, and enhance their connection to the nature of the Kingdom.”