KHALEEJ TIMES, Sunday, Aug 22, 2021 | Muharram 14, 1443
Dubai set to have largest outlet mall in the world
Emirates:
Dubai Outlet Mall and Lulu Group have joined hands to deliver the region’s first
megamarket concept by inaugurating the first project early next year, Khaleej
Times has learnt.
As the Dubai Outlet Mall expansion nears its opening, a strategic alliance was
formed with Lulu Group for the region’s first and largest megamarket spread
featuring the most competitive value shopping experience.
“We are going to introduce the cash-and-carry concept for the first time in the
region. The size of megamarket will be around 200,000 sqft and it will be a
largest space in a mall targeting both B2B and B2C customers,” Ali Khammas,
executive director of Dubai Outlet Mall, told Khaleej
Times on Saturday.
The Mena region lacks its version of the cash-and-carry concept. This new
partnership will leverage on bulk buying prices. The cash-and-carry concept
offers UAE residents and shoppers exclusive bargains as well as a broad range of
low-cost, high-value products at competitive prices focused on merchandise
quality, wide selection as well as customer ease and convenience.
“The expansion of Dubai Outlet Mall is purely organic and once open will be over
3.5 million sqft, making it the largest outlet mall in the world,” Khammas said.
The expansion is an evolution of a successful vision of the first value shopping
mall in the region offering more bargains, brands, cinema, megamarket,
com-munity space and world class entertainment at the largest purpose-built
state-of-the art 117 Live Arena for concerts in the region. Dubai Outlet Mall is
currently experiencing increased footfall of local residents with the growth of
the immediate catchment area and community.
Perfect platform
Lulu Group, after proper research and review, made this strategic decision to
partner with Dubai Outlet Mall to offer mutually-focused value shopping to
shoppers. The progressive partnership shows strong confidence by Lulu Group in
the potential of the new mall expansion and reflects a positive future ahead for
over 1.2 million residents.
“Our aim is to enhance the retail experience for our customers within
prestigious developments in the buoyant retail sector and Dubai Outlet Mall has
provided us the perfect platform to present to the region the latest in value
retail. We are confident in the demand for bargains and cash and carry goods and
look for-ward to being pioneers together in this area of retail,” Yusuff Ali
M.A., chairman and managing director of Lulu Group, said in statement to Khaleej
Times on Saturday.
Since its opening in 2007, Dubai Outlet Mall has made its mark as the first
value shopping concept mall in the Mena region. It has been home to over 1,300
premium brands with over 240 stores.
“To further strengthen the mall’s value proposition and omnichannel experience,
we support the evolution of a successful first value shopping mall in the
region,” Khammas said.
“Our partnership with Lulu Group International aims to set new industry
standards in the value shopping space and enhance our position as an industry
leader with an advanced value shopping experience to visitors and neighbouring
communities,” he added.