KHALEEJ TIMES, Tuesday, Aug 17, 2021 | Muharram 8, 1443
Dubai-based startup boosts personalised user experience for end consumers
Emirates:
Mast Consulting, a home-grown startup part
of the Mast Consulting Group, a UAE-based holding company, has announced the
launch of its Customer Intelligence and Analytics App (CIAA).
The application has been designed to provide a seamless ecosystem to consumers,
as they interact with various brands as well as their service partners.
CIAA creates a strong digital ecosystem in which
consumers can easily connect with brands to manage their assets, and also
receive post-sales service support. CIAA is an integrated, innovative digital
solution, that provides a completely personalised user experience for end
consumers.
With the help of CIAA, brands can also monitor the
overall performance of their service partners and ensure a higher level of
consumer satisfaction. This will help boost the operational efficiency of the
brands and service partners while preventing any kind of revenue leakage as they
provide their services to their customers in a transparent manner.
Abhay Pandey, founder of Mast Consulting Group,
and CEO of Mast Consulting, said: “CIAA, helps brands offer excellent customer
service, build brand affinity, and align themselves with ‘Towards the Next 50’.”
Powered by analytics and consumer intelligence,
CIAA establishes a secure channel for consumers to share their data, provide
feedback, and also rate the quality of products and services. This will help
brands build the right kind of experience, increase engagement, and learn what
their end-users truly desire. It will also help resolve any early warning signs
of customer dissatisfaction, thereby enhancing the retention of existing
customers.
“Being a home-grown startup, we understand the
needs of UAE based customers. With the launch of our Customer Intelligence and
Analytics App, we look forward to connecting customers, brands, and their
partners on a single digital solution, which ensures the best user experience
for all stakeholders,” added Pandey.
MAST Consulting works with several market leaders;
including Dubai International Finance Centre (DIFC), Al Futtaim, Dubai Holding,
Danube, Panasonic, and Hitachi, among others.