Arab News, Monday, Jan 13, 2020 | Jamadi Al Awwal 18, 1441
Japan National Tourism Organization seeks to promote Japan to Saudi tourists
The Japan National Tourism Organization (JNTO) is involved in a broad range of
activities, both domestically and worldwide, to encourage international tourists
from all over the world to visit Japan.
In 2013 the number of international visitors to Japan reached 10.3 million.
Within five years this number tripled, meaning that in 2018 Japan welcomed more
than 31 million visitors. It amounted to a robust 8.7 percent increase
Last year JNTO identified the Middle East market as an important emerging market
for travelers seeking unique luxury experiences.
It participated at the Arabian Travel Market in Dubai in April 2019, conducting
numerous tourism seminars for the region’s travel trade professionals.
The JNTO further strengthened its presence within the region by appointing
AVIAREPS as its representative office, which regularly collaborates with
regional airline partners to conduct joint consumer promotions, advertising
campaigns and on-going marketing activities to generate greater awareness of
Bilateral relationships in terms of tourism between Saudi Arabia and Japan have
recently increased dramatically.
Thousands of Al-Hilal football supporters recently visited Japan for the AFC
Champions League Final last November. The newly introduced Saudi tourist e-visa
system is expected to result in greater numbers of Japanese visitors to Saudi
Japan is an archipelago stretching from the north to the south for more than
3,000 km. Each prefecture and region is home to its own unique offerings ready
to be discovered, including local culinary delicacies, crafts and festivals to
name a few.
such, the JNTO warmly encourages all visitors from the Middle East seeking a
total Japan experience not to limit their visits to Tokyo, Osaka and Kyoto, but
to use the opportunity to also venture out to places like Hokkaido, Tohoku,
Shikoku, Kyushu and Okinawa.
Japan has so much to reveal to international guests throughout the year — in
fact, each place should be visited at least four times. This is because each
season provides its own unique charms and experiences due to the changing
landscapes, events, cuisine and seasonal influences.
Japan’s offering as a travel destination is truly diverse and world class, with
18 UNESCO World Heritage sites providing exceptional traditional and
culture-based experiences alongside modern pop-culture experiences such as manga
Japan was ranked fourth in the world in 2019 by the World Economic Forum for its
travel and tourism competitiveness, ensuring that anyone looking for authentic
travel experiences will not be disappointed.
Japanese cuisine, shopping, hot springs, sightseeing and theme parks are the
principal attractions for leisure visitors. Accommodation options across its
eight regions and 47 prefectures are broad, ranging from major five-star brands
to “ryokans” (traditional Japanese-style inns).
In the Middle East the tourist office’s focus will be reaching out to and
exciting leisure travelers to visit Japan, specifically families, young adults,
those seeking wellness, luxury, authentic cultural and gourmet culinary
The official JNTO Arabic language website is due to be renewed and expanded this
year, to ensure a plethora of relevant up-to-date information is made available
to all, which will hopefully help each person to discover their own special
The JNTO is committed to furthering its activities and promotions in the Middle
East so that an increasing number of people in the region can easily find out
more about the unknown touristic treasures of Japan.