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Arabian Business, Tuesday, Dec 3, 2019 | Rabi Al Thani 6, 1441

Bahrain's Bank ABC unveils digital offering Ila

Bahrain: Bahrain-based Bank ABC has launched Ila Bank, its first foray into the digital, mobile-only banking space.

Bank ABC said Ila reflects its commitment to drive the financial services sector to the next frontier, combining technology with a human-centric design to redefine banking for the next generation.

Arabic for the word ‘to’, Ila promises a personalised approach to banking and financial management, aided by cutting-edge technology and sophisticated data analytics.

“At Bank ABC, we see change as an opportunity – to become more relevant to our customers and to evolve and to grow with them,” said Dr Khaled Kawan, group CEO of Bank ABC.

“This is an exciting time not just for us, but also for the country. Digital transformation presents a huge opportunity to drive lasting positive change throughout the Kingdom, something that Bank ABC is proud to be leading.”

“We recognise that the customers of today are not the same as the customers of tomorrow,” added Bank ABC deputy group CEO Sael Al Waary, who is spearheading this strategic initiative.

Users of Ila are issued a virtual debit card as soon as they onboard for immediate use for online transactions.

Flexible funding options including in-app integration with the country’s leading payment channel are available while multiple foreign currency accounts can be linked to a single card so users can transfer funds between these accounts without the worry of excessive fees.

“This is the beginning of the journey, and as we gather more insights about our customers, Ila will evolve as well, giving users the chance to co-create future features,” said Al Waary. “With Ila we aim to offer lifestyle banking that caters to your everyday life needs from the moment you wake up till you go to sleep.”

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